This position is responsible for lead generation and sales of standby power systems, while providing excellent customer service and maximizing profits.


  • Performs sales calls in person, over the phone, and via e-mail
  • Develops a database of qualified leads through referrals, telephone canvassing, face to face cold calling, direct mail activities and networking
  • Manages selling activities so as to optimize and sustain sales performance, profitability, and customer satisfaction
  • Prepares action plans to identify specific targets and to project # of contacts to make monthly
  • Prepares presentations, proposals and sales contracts
  • Works with customers to sell, resolve problems, and answer questions
  • Seeks and continuously develops knowledge and information about competitor activity, pricing and tactics, and communicates this to relevant Company staff
  • Maximizes all opportunities in the process of closing a sale resulting in the taking of market share from competitors
  • Follows up on quotes and sells benefits of choosing company
  • Prepares sizing reports and specifications
  • Works with Sales Coordinators and Estimators on specifications and quotes
  • Coordinates with other departments on sale, delivery and start-up of generators
  • Provides ideas to Marketing and Sales Manager that will help grow the product line
  • Participates in marketing events
  • Records all activities in computer system; database maintenance
  • Assists accounting department with payment collection
  • Attends sales seminars, sales meetings, or educational activities to stay up to date on the latest developments, trends, regulations and products in the market place
  • Achieves business and organizational goals, visions, and objectives
  • Identifies problems and provide alternative courses of action
  • Performs other work-related duties as assigned


    • High School diploma or equivalent (college preferred)
    • 18+ years of age
    • 2+ yrs industry experience preferred; working knowledge of engines & electricity may be acceptable
    • 2+ yrs experience in sales desired
    • Demonstrates the ability to carry on a business conversation with business owners and decision makers
    • Able to read, analyze & interpret engineering specifications, documents & regulations
    • Valid driver’s license and ability to maintain insurability through company insurer
    • Excellent communication skills, both verbal and written, with proficiency in English
    • Ability to write reports and business correspondence
    • Excellent customer service skills
    • Excellent listening skills
    • Above average math skills; able to calculate discounts, gross profit, percentages
    • Strong presentation skills and ability to influence others
    • Excellent negotiation skills
    • Capable of preserving confidential and sensitive material
    • Good organizational skills and ability to multi-task required
    • Computer skills to include MS office products (Word, Excel, Outlook); data entry
    • Must represent the company in a positive manner at all times including a professional appearance
    • Willingness to work a flexible schedule, including weekends

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